There are two main dental marketing strategies being used by dentists today: waiting for patients to show up and going out and getting them. Getting out front and making yourself known seems to have the upper hand in many ways on waiting for phone calls.
While both search engine optimization and direct marketing have value and new patient potential, there are so many more consumers that don’t yet value your expertise or dental services. As you navigate the Internet using search engines, consumers gain very little in the brand, credibility and value-building realm.
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